Masa’s Sushi Bar Now Starts at $1,000 Per Person, Before Drinks

Masa in Midtown has extensive held the title of the country’s most highly-priced restaurant, a difference it does not seem to be in hazard of dropping many thanks to a new eye-popping established of rates. An extravagant counter meal of wagyu beef, caviar-crowned toro, and white truffle ice product will before long value at minimum $1,000 per man or woman, and that is ahead of a solitary drop of wine or sake is poured.

In the early aughts, a time of gilded, at times Marie Antoinette-design and style opulence in the New York eating environment, a solo food at the sushi den utilized to operate an unthinkable $500 or thereabouts. Now, that wild range nearly looks quaint.

Starting in April, a prized bar seat at the cafe will bounce by $150 to $950, in accordance to the venue’s reservations website page. Include on tax and the omakase services will run $1,034. Patrons picking to sit at 1 of the tables will pay back $750, a $100 increase. A spokesperson did not respond to an Eater inquiry about the new pricing.

Masa, it should be observed, is not an obscure private club for yacht house owners. The chef, Masa Takayama, accompanied Anthony Bourdain during an episode of Pieces Unidentified, and has appeared on Late Evening with Seth Meyers. The cafe itself gained a utmost grant of $5 million from the Restaurant Revitalization Fund previous spring, a pandemic-era application that most New York culinary establishments have been shut out from. And Masa is the only stateside sushi-ya with three Michelin-stars, an accolade reserved for institutions so extraordinary that they benefit, in the words of the Pink Information inspectors, a “exclusive journey.” It is the variety of put that would theoretically justify a trans-Atlantic voyage.

The new pricing, however, allows for a additional sobering superlative: Masa now ranks as the only significant profile U.S. restaurant exactly where evening meal for 1 will on a regular basis command $1,000 per person prior to beverages. Even amid Manhattan’s aggressive good eating scene, no other location even arrives close in selling price — with the exception of an around-the-leading menu giving at For each Se, conveniently found subsequent doorway to Masa at the Deutsche Bank Centre.

Masa’s pricing has lengthy trended in an exclusionary path, but a food for two that will most likely operate shut to $2,500 right after beverages telegraphs even additional aristocratic electrical power, anything to the effect of: If you have to examine the value of a evening meal with what you expend on regular lease or an complete getaway, probably this area isn’t for you.

A box of sushi next to rice, nori seaweed and chopsticks

An $800 temaki box Masa presented before throughout the pandemic.
Gary He/Eater

Takayama’s hike is just the most current in the wake of upward price tag moves all through New York’s high-conclusion Japanese scene. Climbing food and supply chain prices, together with robust client need, have pushed the charge of a luxe sushi meal into the $400 for each man or woman array at no fewer than seven venues throughout Manhattan. In that regard, the variations at Masa are not unanticipated the omakase place is susceptible to the exact inflationary forces as any restaurant. But with so lots of capable competition serving intricate sushi foods in serene environments — a reality that didn’t exist in 2004 when Takayama assisted jumpstart the city’s fledgling omakase scene — just one miracles how a great deal added worth or luxurious Masa provides at twice the value of its friends.

Then yet again, potentially part of that additional value is not culinary know-how or services, but rather privacy. Amid our Instagram-anything period, Masa is the only haute sushi spot I know of that explicitly bans photography. Those people who violate this policy may possibly be requested to go away with out a refund, in accordance to the venue’s FAQ web site.

It’s also worth noting that Masa had just elevated its selling prices before last yr. The cafe introduced a new reservations technique in 2021, charging diners a top quality for a promised seat at the smooth hinoki counter, where by patrons can look at the chefs methodically craft pristine bites of sushi. Clients sitting down at the tables, in switch, would shell out a lot less. That is not a stage to be missed: Section of the pleasure of sushi will come from looking at a master transform uncooked fish and rice into edible artwork. No smaller sum of joy also arrives from consuming the fish at its peak nigiri sushi and maki rolls are often best eaten when a chef arms them to you individually, seconds just after they’ve concluded preparing them.

This is all why so lots of bold omakase places never even offer table seating — setups where rice can transform chilly, the place nori can fall limp, and in which patrons never get to observe all the nuanced craft. Masa, alas, is distinct. At these selling prices, it can feel fewer like an energy to give the finest sushi to everyone, and a lot more of an workout in squeezing the rich in exchange for improved seats.

To be honest: bar patrons also get an excess wagyu-truffle appetizer.

So there you have it. New York has found the increase of $5 slice pizza and $100 mains for just one. Now we have the $1,000 meal for a single. A single has to surprise no matter whether and when some others will adhere to. In the meantime, Masa’s reservation publications are extensive open up.