The advancement of the revolutionary new substance finishes is the end result of a near collaboration with two of Børge Mogensen’s grandchildren, Emilie Ventujol Mogensen and Sarah Alexandra Moutouh. The visual campaign also bears a exceptional Mogensen mark, as Emilie Ventujol Mogensen and her brother Rasmus Mogensen act as innovative director and photographer.
It is no coincidence that the 3 grandchildren are deeply concerned in this assortment. Emilie Ventujol Mogensen and Sarah Alexandra Moutouh are each designers, and jointly with the other four grandchildren, they are now more associated in the style legacy from their grandfather. A endeavor they method in a quite humble way for the reason that, as they say, ” It is not just our family’s heritage, but Denmark’s.”
“Our family members shares the comprehending that just because you can generate some of Børge’s models, it does not mean that you have to. It needs to make sense in approaches that are not able to always be calculated. It need to be driven by visionaries who do not settle for the world’s position quo. This is how we perceive Mater. They are on an critical mission functioning with round creation. The long term calls for corporations that just take that duty and control to make it into a good and valuable business enterprise. We would like to assist that with our family’s title and values.” —Grand daughter of Børge Mogensen, Emilie Ventujol Mogensen
“Doing the job with the Mogensen household has been a fantastic possibility for Mater. It has been pretty motivating to place a selection from the 1950s into generation in new circular components. It offers the home furnishings a completely new expression and materiality.” —Founder of Mater and Head of Circular Transformation, Henrik Marstrand
Launching Mater Round Product //— A round waste composite
The seat and the backrest of the new chair are manufactured from upcycled fibre-centered squander resources and plastic squander combined with sawdust from the FSC wood foundation of the chair, in shorter, Mater Circular Substance.
Mater has formulated this progressive technology for push moulding numerous kinds of home furnishings. The system enables productive upcycling of industrial waste and, at the same time, decreases carbon emissions. For this collection, industrial waste from Grohe and BKI Kaffe get combined with sawdust.
Henrik Marstrand is also liable for the product growth of the selection and the cooperation with Emilie and Sarah. He states “When launching a new selection, we usually make certain that it supports our eyesight to use upcycled plastic and other waste materials. We are self-confident that The Børge Mogensen Conscious collection will make a substantial constructive impression in our market.”
The new composite substance is designed to be reprocessed once again and once more. Something produced with Mater Round Content can be recycled and manufactured into new furniture up to five occasions. This is an important action in the direction of Mater’s eyesight of starting to be a person hundred % circular.